{"version":"https://jsonfeed.org/version/1","title":"The Creative Benefit","home_page_url":"https://thecreativebenefit.com","description":"The Creative Benefit","author":{"name":"The Creative Benefit"},"items":[{"id":"https://thecreativebenefit.com/blog-and-resources/f/what-im-doing-for-my-clients-this-week-leadership-on-linkedin","html_content":"

This week I'm ghostwriting. Not for the companies but for the experts running them.

","url":"https://thecreativebenefit.com/blog-and-resources/f/what-im-doing-for-my-clients-this-week-leadership-on-linkedin","title":"What I'm Doing for My Clients This Week: Leadership on LinkedIn","summary":"This week I'm ghostwriting. Not for the companies but for the experts running them.","date_modified":"2026-07-27T19:15:31Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/things-im-doing-for-my-clients-this-week-optimizing-for-aeo","html_content":"

Rewriting Content So AI Can Actually Answer With It

","url":"https://thecreativebenefit.com/blog-and-resources/f/things-im-doing-for-my-clients-this-week-optimizing-for-aeo","title":"Things I'm Doing for My Clients This Week: Optimizing for AEO","summary":"Rewriting Content So AI Can Actually Answer With It","date_modified":"2026-07-20T11:33:17Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/things-im-doing-for-my-clients-this-week-building-community","html_content":"

Okay, sit down, grab your coffee, because I need to tell you what I've been noticing.

","url":"https://thecreativebenefit.com/blog-and-resources/f/things-im-doing-for-my-clients-this-week-building-community","title":"Things I'm Doing for My Clients This Week: Building Community","summary":"Okay, sit down, grab your coffee, because I need to tell you what I've been noticing.","date_modified":"2026-07-14T00:55:44Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/what-edrm-20-means-from-a-marketers-perspective","html_content":"

The Electronic Discovery Reference Model (EDRM) is getting its first substantial update in years, and while much of the conversation has focused on what the proposed changes mean for practitioners, technologists, and ser...

","url":"https://thecreativebenefit.com/blog-and-resources/f/what-edrm-20-means-from-a-marketers-perspective","title":"What EDRM 2.0 Means From a Marketer's Perspective","summary":"The Electronic Discovery Reference Model (EDRM) is getting its first substantial update in years, and while much of the conversation has focused on what the proposed changes mean for practitioners, technologists, and ser...","date_modified":"2026-07-09T17:15:33Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/ghost-marketing-the-marketing-glow-up-you-didnt-know-you-needed","html_content":"

The Secret Weapon Behind High-Performing Marketing Teams

","url":"https://thecreativebenefit.com/blog-and-resources/f/ghost-marketing-the-marketing-glow-up-you-didnt-know-you-needed","title":"Ghost Marketing: The Marketing Glow Up You Didn't Know You Needed","summary":"The Secret Weapon Behind High-Performing Marketing Teams","date_modified":"2026-06-21T21:18:06Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/integrating-ai-into-your-marketing-strategy-what-small-businesse","html_content":"

What Small Businesses Need to Know

","url":"https://thecreativebenefit.com/blog-and-resources/f/integrating-ai-into-your-marketing-strategy-what-small-businesse","title":"Integrating AI into Your Marketing Strategy","summary":"What Small Businesses Need to Know","date_modified":"2026-06-11T14:33:59Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/15-b2b-lead-generation-ideas-that-don%E2%80%99t-rely-on-paid-ads","html_content":"

Most businesses assume lead generation problems are solved by posting more content or increasing ad spend. But in reality, many B2B brands are already creating enough marketing, they just are not building systems that co...

","url":"https://thecreativebenefit.com/blog-and-resources/f/15-b2b-lead-generation-ideas-that-don%E2%80%99t-rely-on-paid-ads","title":"15 B2B Lead Generation Ideas That Don’t Rely on Paid Ads","summary":"Most businesses assume lead generation problems are solved by posting more content or increasing ad spend. But in reality, many B2B brands are already creating enough marketing, they just are not building systems that co...","date_modified":"2026-06-01T01:30:41Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/content-should-never-be-used-just-once","html_content":"

One of the biggest mistakes businesses make with marketing content is treating it as “one and done.”

","url":"https://thecreativebenefit.com/blog-and-resources/f/content-should-never-be-used-just-once","title":"Content Should Never Be Used Just Once","summary":"One of the biggest mistakes businesses make with marketing content is treating it as “one and done.”","date_modified":"2026-05-07T20:13:42Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/the-best-questions-to-ask-to-find-the-right-marketing-partner","html_content":"

Choosing a marketing partner isn’t just about hiring someone who can “do marketing.” It’s about finding a team that understands your business, aligns with your goals, and can actually drive results—not just activity.

","url":"https://thecreativebenefit.com/blog-and-resources/f/the-best-questions-to-ask-to-find-the-right-marketing-partner","title":"The Best Questions to Ask to Find the Right Marketing Partner","summary":"Choosing a marketing partner isn’t just about hiring someone who can “do marketing.” It’s about finding a team that understands your business, aligns with your goals, and can actually drive results—not just activity.","date_modified":"2026-04-29T15:34:42Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/3-marketing-trends-to-jump-on-and-3-to-avoid-right-now","html_content":"

Marketing moves fast. What worked six months ago might already feel outdated—and chasing every new trend is one of the quickest ways to burn time, budget, and energy.

","url":"https://thecreativebenefit.com/blog-and-resources/f/3-marketing-trends-to-jump-on-and-3-to-avoid-right-now","title":"3 Marketing Trends to Jump On (and 3 to Avoid) Right Now","summary":"Marketing moves fast. What worked six months ago might already feel outdated—and chasing every new trend is one of the quickest ways to burn time, budget, and energy.","date_modified":"2026-04-23T13:55:53Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/ai-isn%E2%80%99t-your-marketing-team%E2%80%94but-it-can-get-you-there","html_content":"

If you’ve spent any time in marketing conversations lately—especially in legal and B2B circles—you’ve probably heard some version of this:

","url":"https://thecreativebenefit.com/blog-and-resources/f/ai-isn%E2%80%99t-your-marketing-team%E2%80%94but-it-can-get-you-there","title":"AI Isn't Your Marketing Team - But It Can Get You There","summary":"If you’ve spent any time in marketing conversations lately—especially in legal and B2B circles—you’ve probably heard some version of this:","date_modified":"2026-04-01T20:47:01Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/marketing-isn%E2%80%99t-broken%E2%80%94it%E2%80%99s-just-misaligned","html_content":"

If you spend enough time in marketing meetings, you’ll hear a familiar complaint:

","url":"https://thecreativebenefit.com/blog-and-resources/f/marketing-isn%E2%80%99t-broken%E2%80%94it%E2%80%99s-just-misaligned","title":"Marketing Isn’t Broken—It’s Just Misaligned","summary":"If you spend enough time in marketing meetings, you’ll hear a familiar complaint:","date_modified":"2026-03-11T13:03:39Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/hiring-an-agency-vs-building-a-legal-marketing-partner","html_content":"

What to Look for When You Need Expertise, Not Just Deliverables

","url":"https://thecreativebenefit.com/blog-and-resources/f/hiring-an-agency-vs-building-a-legal-marketing-partner","title":"Hiring an Agency vs. Building a Legal Marketing Partner","summary":"What to Look for When You Need Expertise, Not Just Deliverables","date_modified":"2026-02-17T20:16:38Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/the-first-90-days-of-marketing-that-actually-works","html_content":"

When a small business tells me they’re “ready to scale their marketing,” what they usually mean is this:

","url":"https://thecreativebenefit.com/blog-and-resources/f/the-first-90-days-of-marketing-that-actually-works","title":"The First 90 Days of Marketing That Actually Works","summary":"When a small business tells me they’re “ready to scale their marketing,” what they usually mean is this:","date_modified":"2026-02-05T22:17:12Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/effective-marketing-strategies-for-b2b-companies","html_content":"

Unveiling the B2B Marketing Landscape

","url":"https://thecreativebenefit.com/blog-and-resources/f/effective-marketing-strategies-for-b2b-companies","title":"Effective Marketing Strategies for B2B Companies","summary":"Unveiling the B2B Marketing Landscape","date_modified":"2026-02-05T22:08:29Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/why-most-go-to-market-plans-fail-how-to-build-one-that-doesnt","html_content":"

A realistic look at execution, ownership, and momentum, not buzzwords

","url":"https://thecreativebenefit.com/blog-and-resources/f/why-most-go-to-market-plans-fail-how-to-build-one-that-doesnt","title":"Why Most Go-To-Market Plans Fail & How to Build One That Doesn't","summary":"A realistic look at execution, ownership, and momentum, not buzzwords","date_modified":"2026-01-26T21:12:08Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/you-don%E2%80%99t-need-a-full-marketing-team-you-need-the-right-one","html_content":"

Why small, focused marketing teams outperform bloated agency models for B2B growth

","url":"https://thecreativebenefit.com/blog-and-resources/f/you-don%E2%80%99t-need-a-full-marketing-team-you-need-the-right-one","title":"You Don’t Need a Full Marketing Team, You Need the Right One","summary":"Why small, focused marketing teams outperform bloated agency models for B2B growth","date_modified":"2026-01-26T21:02:09Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/a-beginners-guide-to-analyzing-marketing-data","html_content":"

Marketing analytics can feel overwhelming, but understanding key metrics is essential for making informed decisions, being able to pivot for effectiveness, and improving your marketing efforts. The good news? You don’t n...

","url":"https://thecreativebenefit.com/blog-and-resources/f/a-beginners-guide-to-analyzing-marketing-data","title":"A Beginner's Guide to Analyzing Marketing Data","summary":"Marketing analytics can feel overwhelming, but understanding key metrics is essential for making informed decisions, being able to pivot for effectiveness, and improving your marketing efforts. The good news? You don’t n...","date_modified":"2025-01-29T18:53:49Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/marketing-in-a-changing-world-key-takeaways-from-my-podcast","html_content":"

Hey friends! I wanted to share some highlights from a recent podcast I did with The Atomic Agency—it was such a fun conversation about marketing, what’s working these days, and where we’re all headed. Marketing is this a...

","url":"https://thecreativebenefit.com/blog-and-resources/f/marketing-in-a-changing-world-key-takeaways-from-my-podcast","title":"Marketing in a Changing World: Key Takeaways from My Podcast","summary":"Hey friends! I wanted to share some highlights from a recent podcast I did with The Atomic Agency—it was such a fun conversation about marketing, what’s working these days, and where we’re all headed. Marketing is this a...","date_modified":"2025-01-13T13:43:51Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/maximizing-roi-on-a-limited-marketing-budget","html_content":"

When it comes to marketing, having a smaller budget doesn't mean you can't achieve big results. The key is to be strategic, creative, and resourceful. Many successful businesses have built their brands and generated impr...

","url":"https://thecreativebenefit.com/blog-and-resources/f/maximizing-roi-on-a-limited-marketing-budget","title":"Maximizing ROI on a Limited Marketing Budget","summary":"When it comes to marketing, having a smaller budget doesn't mean you can't achieve big results. The key is to be strategic, creative, and resourceful. Many successful businesses have built their brands and generated impr...","date_modified":"2025-01-06T00:28:14Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/the-top-10-marketing-tools-you-should-know-about","html_content":"

As a business owner or marketer, keeping up with marketing tools can feel like a full-time job. With new platforms popping up constantly, it’s easy to feel overwhelmed. That’s why I’ve put together this list of the top 1...

","url":"https://thecreativebenefit.com/blog-and-resources/f/the-top-10-marketing-tools-you-should-know-about","title":"The Top 10 Marketing Tools You Should Know About","summary":"As a business owner or marketer, keeping up with marketing tools can feel like a full-time job. With new platforms popping up constantly, it’s easy to feel overwhelmed. That’s why I’ve put together this list of the top 1...","date_modified":"2025-01-02T03:11:09Z"},{"id":"https://thecreativebenefit.com/blog-and-resources/f/the-ultimate-guide-to-aligning-brand-identity-voice-marketing","html_content":"

Creating a strong, cohesive brand should be a top priority for any digital marketing agency or online marketer startup. But it takes more than just a flashy logo and tagline. Truly effective branding requires aligning al...

","url":"https://thecreativebenefit.com/blog-and-resources/f/the-ultimate-guide-to-aligning-brand-identity-voice-marketing","title":"The Ultimate Guide To Aligning Brand Identity, Voice & Marketing","summary":"Creating a strong, cohesive brand should be a top priority for any digital marketing agency or online marketer startup. But it takes more than just a flashy logo and tagline. Truly effective branding requires aligning al...","date_modified":"2024-01-30T00:32:23Z"}]}